Evnroll On A Roll
Putting is a slow science.
At four miles per hour, a putter moves at a turtle’s pace compared to other clubs where speed is at a premium and launch monitors are requisite. No place in the golf bag does that ring truer than with the driver where average swings are at 80-90 m.p.h. for most golfers with accompanying ball speeds reaching 120 m.p.h. and 130 m.p.h.
That said no one disputes the impact of golf’s slowest science on the bigger picture. Statistically, putting comprises slightly more than 40 per cent of shots in a round of golf. It’s the game within the game, the difference between tour pros winning golf tournaments or missing cuts or, for you and I, winning or losing a $2 Nassau. It’s dynamically slow, but of this we can all be certain: putting demands every golfer’s utmost attention and respect.
Few people in golf I’ve run across have a more thorough base of knowledge for those measly four miles per hour than Guerin Rife. Even fewer strike a better balance between the art and science of putters and putting, and how those principles apply to performance optimization, than the former ad executive turned club designer, whose 30-plus year career has him in the throws of a storied comeback with Evnroll, a new company he founded with partner Stephen Riley, forged on an advanced groove technology Rife calls “elongated parabolic.” It’s a good story. The subplots are especially unique.